Magic of V.I. Advertising Fêted at Addy Awards; MaLinda Media Wins “Best of Print” Award

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UVI STUDENT AAF-USVI CLUB MEMBERS with Student Best Of Show Addy Winner Recaldo Richardson.

It was a magical evening of awards and recognition this past weekend at The 2011 ADDY Awards, “The Magic of V.I. Advertising,” presented by the American Advertising Federation of the U.S. Virgin Islands, and sponsored by The V.I. Lottery, The Virgin Islands Daily News and Ackley Media Group.

The award show recognizing the best in local advertising took place on Saturday night, April 30, at Prior-Jolleck Hall. Reminiscent of Hollywood, attendees entered the walkway to the theatre which was adorned with gold ADDY statuettes, and piped musical classics from Frank Sinatra.

Attendees then made their way to the red carpet leading to a large outdoor cocktail area complete with an ADDY backdrop, where AAF paparazzi snapped photos of the night’s glamorous guests.

The rhythmic sounds of world renowned jazz musician, Louis Taylor and his band were the main attraction in this area, under several large elegantly lit tents, which housed an impressive lounge area with plush seating and carpeting, along with the food and beverage area with hors douevers and champagne.

The four major awards of the night were awarded to the following: The Donald Plantz Award Print – Malinda Media for St. John Magazine Issue Number Five; Best of Television – MLB Creative for The Virgin Islands Lottery “Thousands of Dollars are On The Line”; Radio – Austin Advertising for Guardian Insurance “Even If” Jingle; The Peter DeBlanc Award – MLB Creative for Choice Wireless, Choice-Wireless.com.

MaLinda Media’s St. John Magazine (Issue No. 5) won “Best of Print” Donald Plantz Honorary Award.

 

The big award of the show,  The Overall Best of Show for 2011, went to MLB Creative for The Virgin Islands Lottery, “Thousands of Dollars Are On The Line” Local TV.

 

“This TV spot represents the tradition of the Lottery,” said Terri Brown of MLB Creative. “We thank the Lottery for imagining the possibilities of what this spot could be and trusting us to create it.”

A major feature of the evening was the presentation of the AAF USVI Lifetime Achievement Award, to Athniel “Addie” Ottley of Ottley Communications and WSTA Radio and The AAF USVI Emerging Leader In Media Award presented to Rashidi Clenance of Sunstroke Promotions and 105 Jamz Radio/Ackley Media Group.

Both men were hailed as pioneers and visionaries for their contributions within advertising and beyond, by ADDY Master of Ceremonies and AAF USVI President Kevin Hughes.

Ottley expanded on the need for setting the tone for the next generation, and the importance of giving back to the community which is key in his work and life. Clenance spoke to his contributions and work specifically targeting the young people of the Virgin Islands, through his popular community shows, events and programs. Both men received standing ovations, and were well received by the audience.

“I am definitely pleased with this year’s show, as we have taken this event to another level,” said Hughes. “We delivered a high quality, polished show, with lots of deserving winners. However, more importantly we recognized advertising and media greats Athniel ‘Addie’ Ottley and Rashidi Clenance which demonstrates our organization’s continuing commitment to recognizing local trailblazers who through their diverse efforts contribute to advertising, media, and our community.”

The theme of the show the “Magic of Advertising” was cleverly captured throughout the night, by visual and audio representations from the popular Harry Potter films interwoven throughout the show. The show’s theme song “Magic” by B.O.B. opened and closed the show, and got the audience in a magical party mood.

The night came alive with the presentation of the Student Award Gold ADDY Award which went to UVI Student Ad Club President Recaldo Richardson, who invited the entire Student Ad Club on to the stage, where they were recognized and also received a standing ovation, as representatives of the next generation of V.I. advertising leaders.

“The UVI ad club, the students, and the younger generation in general are very important to us as a club,” said Lisa Jamil, V.P. AAF USVI. “In fact, a portion of the proceed from the ADDY’s will go towards our support of our Internship Program, where the organization assists students with finding meaningful internships and ultimately jobs within their chosen fields of interest.”

“It was a great evening, and I want to thank everyone for attending, everyone had a great time,” said Jamil.

Nationally, the American Advertising Federation has 200 member clubs in 15 districts within the U.S. and the Caribbean. The A.A.F. U.S. Virgin Islands is a part of the 4th District, which also includes Florida.

Addy Awards Winners from St. John

Best of Print – Donald Plantz honorary Award
MaLinda Media
St. John Magazine Issue No. 5
Magazine Design
The MaLinda Media team: photographers, writers, graphic design

Magazine Design
Gold ADDY
MaLinda Media
St. Thomas Magazine Issue No. 2
The MaLinda Media team: photographers, writers, graphic design

Gold ADDY
MaLinda Media
St. John Magazine Issue No. 5
The MaLinda Media team: photographers, writers, graphic design

Silver ADDY
Red Sunset Publishing LLC
The Sun Times Magazine
Eloise Anderson, Owner
Colin Green, Art Director
Tony Judge, Art Director
Chiara Bajardi, Art Director

Publication Editorial Feature Design
Gold ADDY
MaLinda Media
St. Thomas Magazine
Island Cooking With Three Great Chefs
Steve Rockstein, Writer/photographer
MaLinda Nelson, Graphic design

Gold ADDY
Red Sunset Publishing LLC
Dirt-y Girls
Eloise Anderson, Creative Director
Chiara Bajardi, Art Director
Laurence Maultsby, Photography

Silver ADDY
MaLinda Media – St. Thomas Magazine
Paradise Found
Carol Bareuther, Writer
Richard Gibson, Photographer
MaLinda Nelson, Graphic design

Silver ADDY
MaLinda Media – St. Thomas Magazine
Discovering Paradise Below
Steve Simonsen, Photographer
MaLinda Nelson, Graphic design
Mauri Elbel, Writer

Publication Cover Design
Gold ADDY
Red Sunset Publishing LLC
The Perspective Issue Cover Design
Eloise Anderson, Creative Director
Laurence Maultsby, Photographer
Tony Judge, Art Director/Graphic Design

Silver ADDY
MaLinda Media
St. John Magazine Issue No. 5
Cover Design
Steve Simonsen, Photographer

Silver ADDY
Kate N Design, Inc.
St. John Phonebook Cover
Kate Norfleet, Illustrator

Consumer Products Website
Silver ADDY
Great Dane, Inc.
St. John Electronic Guidebook
Barbara Jakobsen, Designer, Sec/Treas, Great Dane, Inc.
Lee Stanciauskas, Graphics Designer, Art Director, Great Dane, Inc.
Andrew Claussen, Web Designer, Savant Media Group

Public Service Point of Purchase
Silver ADDY
Kate N Design, Inc.
Humane Society of St. Thomas
A Toast to Bollywood
Kate Norfleet, layout, design, production
Joe Aubain, copywriting
Public Service TV

Advertising Self Promotion

Silver ADDY
Kate N Design, Inc
So many paths traveled
Kate Norfleet, copy, photography, design, production

Logo Design
Gold ADDY
Red Sunset Publishing LLC
Sun Seekers
Eloise Anderson, Creative Director/Project Manager
Colin Green, Graphic Design

Sales Presentation Kit

Silver ADDY
Red Sunset Publishing LLC
Sun Times Magazine Sales Kit
Eloise Anderson, Creative Director
Sara Tieben, Art Director/Graphic Design

Sales Promotion Newsletter

Silver ADDY
Island Treasure Maps
St. Thomas Activity & Road Map Newsletter
Denise Barbier, Managing Partner
Jennifer Knowles, Managing Partner

Silver ADDY
Island Treasure Maps
St. John Activity & Road Map Newsletter
Denise Barbier, Managing Partner
Jennifer Knowles, Managing Partner

Silver ADDY
Island Treasure Maps
St. John Activity and Road Map Brochure
(The Treasure Map)
Denise Barbier, Managing Partner
Jennifer Knowles, Managing Partner